FOSHAN, China, July 17, 2025 /PRNewswire/ — Midea and the Confédération Africaine de Football (CAF) have struck a deal in Foshan, China, making Midea an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations (AFCON) 2025.
Midea, a global leader in home appliance manufacturing, specializes in air treatment, refrigeration, laundry, microwaves & ovens, floor care, dishwashers, and small domestic appliances. This partnership marks a significant milestone in Midea’s expanding global sports portfolio and underscores its commitment to engaging with passionate soccer fans across Africa.
Véron Mosengo-Omba, CAF General Secretary, was welcomed to Midea HQ by Eric Wang, President of Midea Smart Home Business Group & Vice President of Midea Group, Lewis Fu, President of Midea International Business, and Robert Tong, Brand Management & Marketing Director of Midea International Business.
At the event, Lewis Fu stated, “Our AFCON 2025 partnership is a proud moment for our brand. We’re seeing African households embrace modern smart home appliances, and we believe CAF is the ideal partner to highlight our commitment to the region. AFCON is one of the most exciting soccer tournaments today, showcasing world-class players to a global audience of over a billion. We’re confident this is just the beginning of a long-term partnership with CAF.”
The TotalEnergies CAF Africa Cup of Nations, Morocco 2025 will be hosted in Morocco. This partnership will give Midea extensive brand exposure across CAF competitions, digital platforms, and fan engagement activities, solidifying its position as a household name in African markets.
About Midea
Midea is the world’s leading smart home appliances brand, offering a wide range of products including air conditioners, refrigerators, washing machines, dishwashers, ovens, air fryers, and robot vacuum cleaners. Founded in 1968, Midea Group is a global technology powerhouse with over 190,000 employees worldwide and ranks #277 on the 2024 Fortune Global 500 list. Learn more about Midea home appliances at midea.com/global and Midea Group at midea.com.cn/en
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