QINGDAO, China, July 8, 2025 /PRNewswire/ — Hisense, a global powerhouse in consumer electronics and home appliances, is once again pushing the boundaries of display technology on sports’ biggest stage. At the FIFA Club World Cup 2025™, Hisense’s cutting-edge screens are taking center stage in the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC), delivering an unparalleled viewing experience for every match.
The VAR system demands nothing short of perfection in display performance, with ultra-high resolution, pinpoint color accuracy, and lightning-fast responsiveness. Hisense’s state-of-the-art screen technology rises to the challenge, ensuring that referees can scrutinize every play with crystal-clear precision.
In a groundbreaking move, FIFA has granted Hisense exclusive VAR screen branding rights – a first for the organization. This partnership underscores Hisense’s growing reputation as the go-to provider for top-tier display solutions in elite sports.
Hisense’s presence extends beyond the VAR room, with eye-catching branding throughout the stadium. From flashy LED perimeter boards to massive jumbotrons, bold messages like \”HISENSE 100 TV, GLOBAL No.1\” and \”#RGB-MiniLED TV\” light up the arena. These displays not only showcase Hisense’s commitment to innovation but also highlight their industry-leading products, including massive 100-inch TVs and cutting-edge RGB-MiniLED technology, on a global platform.
As fans around the world tune in to catch the action, Hisense continues its mission to elevate the viewing experience – whether you’re on the sidelines, in the VAR room, or kicking back at home. With its display innovations at the heart of the game, Hisense is empowering sports enthusiasts everywhere to truly \”Own the Moment.\”
About Hisense
Since its founding in 1969, Hisense has become a global leader in home appliances and consumer electronics, with a presence in over 160 countries. The company is renowned for its high-quality multimedia products, home appliances, and smart IT solutions. Industry analyst Omdia ranks Hisense as the world’s second-largest TV manufacturer by volume (2022-2024) and the global leader in the 100-inch and larger TV segment (2023-Q1 2025). As the first official partner of the FIFA Club World Cup 2025™, Hisense leverages global sports partnerships to connect with audiences worldwide.
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