FOSHAN, China, July 17, 2025 /PRNewswire/ — Midea and the Confederation of African Football (CAF) have struck a deal in Foshan, China. The agreement names Midea as an Official Sponsor of the TotalEnergies CAF Africa Cup of Nations (AFCON) 2025.
Midea, a global leader in home appliances, specializes in air treatment, refrigeration, laundry, microwaves & ovens, floor care, dishwashers, and small domestic appliances. This sponsorship marks a major milestone for the appliance giant, expanding its global sports portfolio and showcasing its commitment to Africa’s passionate soccer fans.
Véron Mosengo-Omba, CAF’s General Secretary, was greeted at Midea’s headquarters by key company executives. Eric Wang, President of Midea Smart Home Business Group & Vice President of Midea Group, Lewis Fu, President of Midea International Business, and Robert Tong, Brand Management & Marketing Director of Midea International Business, were all present for the occasion.
At the event, Lewis Fu expressed, “Our AFCON 2025 partnership is a proud moment for Midea. We’re seeing African households embrace smart home technology, and we believe CAF is the ideal partner to highlight our commitment to the region. AFCON is one of soccer’s most exciting tournaments, showcasing world-class talent to over a billion viewers globally. We’re confident this is just the beginning of a long-lasting partnership with CAF.”
The TotalEnergies CAF Africa Cup of Nations, Morocco 2025 will be hosted in Morocco. This partnership will give Midea extensive brand exposure across CAF competitions, digital platforms, and fan engagement activities, cementing its position as a household name in African markets.
About Midea
Midea is a global leader in smart home appliances, offering a wide range of products from air conditioners and refrigerators to washing machines, dishwashers, ovens, air fryers, and robot vacuums. Founded in 1968, Midea Group has grown into a global tech powerhouse with over 190,000 employees worldwide. The company ranks #277 on the 2024 Fortune Global 500 list. For more information on Midea’s home appliances, visit midea.com/global, and for details on Midea Group, check out midea.com.cn/en
Photo – https://mma.prnasia.com/media2/2733287/image.jpg?p=medium600
Most Commented