Haribo Takes a Sweet Leap: First Standalone Store Opens in South Korea!

German confectionery company Haribo opened its first standalone store in Asia on Wednesday, tapping into the growing demand in South Korea, the region’s fourth-largest economy.

Haribo, the world’s leading manufacturer of fruit gummy products, has been selling its sweet treats in South Korea for over a decade. The company established Haribo Korea Ltd. in early 2023 to strengthen its presence in the local jelly gum market.

A company spokesperson revealed that South Korea has recently emerged as Haribo’s largest market in Asia, though specific sales figures were not disclosed.

The company has plans to expand its brick-and-mortar presence across the country in the coming years, the spokesperson added.

The flagship store, a first for Asia, is located at Shinsegae Simon Premium Outlets in Yeoju, approximately 65 kilometers southeast of Seoul. (Yonhap)