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BMW’s New 5/i5 Series: China Launch

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On January 25, 2024, BMW launched the new 5 Series sedan and the battery electric vehicle i5 in the Chinese market. Unlike the typical launch event for a large business sedan, there were no business suits or speech rehearsals. Instead, the event was a casual outdoor party to the extent that German executives used Chinese internet slang as reported by China Daily. According to the media, the event was live-streamed, and randomly participants were asked to express their dislikes about the car.

This was evaluated as not only a reflection of BMW’s confidence in the product but also its innovative spirit and the brand’s efforts to captivate young customers.

The new 5 Series is produced exclusively for the Chinese market at the Dadong plant in Shenyang, Liaoning Province, by the joint venture company, BMW Brilliance. Since starting local production in 2003, about 2 million units of the BMW 5 Series have been sold in China. Last year, the BMW Group sold 824,932 units of BMW and Mini in China, an increase of 4.2% compared to the same period the previous year. Of these, 99,972 battery-electric vehicles were sold, a 138% increase. This accounts for 30% of the total electric vehicle sales of the BMW brand.

With the launch of the i5, BMW now has seven electric models in its lineup in China.

By. Global Auto News

globalautonews
content@www.kangnamtimes.com

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