K-Pop Sensation Enhypen: How ‘Desire’ Became a Chart-Topping Hit!

Enhypen’s sixth EP continues to make waves on the Billboard 200, holding steady at No. 158 for the fifth consecutive week, according to the chart dated July 19.

The group’s latest offering, “Desire: Unleash,” made a stunning debut at No. 3 on the main albums chart, moving an impressive 2.14 million copies in its first week. This feat marks the second-highest first-week sales for any K-pop album released in 2023.

The mini album’s success extends beyond U.S. shores, as it topped Oricon’s Daily, Weekly, and Weekly Combined Album Rankings in Japan. The Recording Industry Association of Japan has also awarded the album platinum certification.

Looking ahead, the seven-member powerhouse is set to drop their new Japanese single “Yoi” on July 29.

Fans got an early taste of the upcoming release with “Shine On Me,” the lead track from the album, which serves as the ending theme for a popular Japanese TV drama. The physical single is scheduled to hit shelves between the group’s highly anticipated concerts in Tokyo and Osaka.